Contact:
Peter Westerman, (415) 905-2392, pwesterman@mfi.com



MILLER FREEMAN ANNOUNCES CONSOLIDATION OF OS/2 MARKET RESOURCES


(San Francisco) October 18, 1995 -- Miller Freeman, Inc., owner 
and publisher of OS/2 Magazine, OS/2 Developer, and of the OS/2 
World Conference and Exhibition, has announced the consolidation 
of its OS/2 magazines and show into one business unit.

Effective October 1, 1995, the three properties are being 
consolidated into Miller Freeman's Software Development unit.  
"The centralization of these OS/2 properties into a single 
business unit allows us to devote our full attention to 
delivering superior products to the nearly 10 million users of 
OS/2," said Regina Starr Ridley, vice president of the Software 
Development Division.  "Our advertising customers will benefit 
with the most effective way of reaching the OS/2 market through 
single points of contact.  Our readers and show attendees will 
benefit from the combined resources of two talented and respected 
editorial staffs, joined by experienced columnists and 
contributors."

"The new group will serve the information needs of developers, 
corporate users and administrators, and technically advanced 
users working on the OS/2 platform," according to Peter 
Westerman, publisher of OS/2 Developer, and now publisher of OS/2 
Magazine. "IBM's strength is in its ability to deliver mixed 
platform-scalable solutions to customers. OS/2 is a key component 
of IBM's strategy.  Promoting software development for OS/2 is 
required for the continued expansion of the platform.  We'll 
focus our efforts on providing the information our audiences need 
to effectively use this powerful, stable operating system."

Beginning with the January 1996 issue, OS/2 Developer and OS/2 
Magazine will be combined into one publication, under the name 
OS/2 Magazine.  This combined magazine will provide the 
independent, technical, and business problem-oriented information 
both publications are relied upon for in the OS/2 market.

"OS/2 Magazine is continuing its evolution as the leading OS/2 
technical periodical.  Our mission is to provide the information 
our readers depend on in the day-to-day use of OS/2, from 
consumers to information-services, from technical management to 
software development," said Alan Zeichick, editor-in-chief of 
OS/2 Magazine.  "Combining the resources of the monthly OS/2 
Magazine and bimonthly OS/2 Developer into one monthly 
publication increases our editorial reach, and will allow us to 
provide better technical information, and in a more timely way, 
than the two  magazines were able to do separately."

This resource consolidation also creates new opportunities for 
vendors seeking to reach and sell into the expanding OS/2 market.

"In today's increasingly competitive software market, the most 
successful vendors are looking for niches which offer consistent 
and long-term growth.  Much attention has been focused on 
Microsoft's new operating system; some vendors will  successfully 
make the transition to profitability under Windows 95, but many 
will not," said Catherine McConville, OS/2 Magazine's national 
sales manager. "With the next major upgrade revenue opportunity 
for Windows years away, the OS/2 market provides marketers with a 
definable, targetable, and highly lucrative market for their 
products and services. We intend to continue delivering buyers to 
these companies."

Miller Freeman, Inc., a wholly owned subsidiary of United News & 
Media plc in London, England, publishes 70-plus specialized 
magazines in 18 industries.  Other Miller Freeman high tech 
titles include DBMS, Dr. Dobb's Journal, Game Developer, LAN 
Magazine, Microsoft Systems Journal, Software Development, and 
UNIX Review.  North America's third largest producer of trade 
shows, Miller Freeman also produces the Software Development 
Conference & Exhibition.

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