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9 Sure-Fire
Ways
To Increase Your E-zine's Readership!
By Larry Dotson
© 1999 L.D. Publishing
100% Original
Give your subscribers content they can't read anywhere else. I'm not saying
all your content has to be 100% original, but a portion of your e-zine should
have original information. People will usually read information they haven't
read before.
You Have Won!
Hold an ongoing prize drawing in your e-zine. The prizes should be something
of interest or value to your subscribers. Most people who enter will continually
read each issue for the results.
Was I Right?
Give your subscribers a quiz or a series of trivia questions. Publish the
correct answers in your following issue. The people who participate will
want to see if they were right.
Read All About It!
Supply news stories related to your e-zine's topic. People want current and
up-to-date news. If you can be their first source, they will become loyal
readers.The Polls Are In!
Hold an interactive poll in your e-zine. Ask subscribers a poll question.
Have them e-mail their vote or opinion. People love to give their 2 cents
worth. They would also like to read the results in your next issue.
Become A Jester :)
Give your subscribers a little humor now and then. Don't be so serious, tell
them a joke. If they associate your e-zine with being happy they will want
to read every issue.
The Information Free-way
People love to get free stuff. Tell readers were to get free stuff online
or offline. It could be software, services, sample products, e-books etc.
The freebies should be related to your e-zine's topic. Keep the freebies
coming and your subscribers will keep reading!
Mini-Yahoo
Tell your subscribers about Web sites related to your e-zine's topic. The
web sites should be interesting and helpful. Become your readers miniature
"Yahoo", you know how many readers they get.
In Our Next Issue...
Get your subscribers excited about your next issue. Tell them about upcoming
articles, prize drawings, freebies etc. If they know what's in store for
them, they won't want to miss reading your next issue.
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Written by Larry Dotson, Owner Of L.D. Publishing. Visit his web site to
get 26 FREE Internet Business E-books and 5 FREE Marketing Courses! Go to:
http://www.ldpublishing.com
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