Tips for
writing a successful Ad
The secret to a successful ad
is your HEADLINE. You only have a split second to grab your targets attention.
Write your ads with Passion, Excitement, and benefits.
Use this powerful approach when creating your ad copy.
A |
-Attention |
-Grab your targets
attention |
I |
-Interest |
-Create curiosity |
D |
-Detail |
-Provide details |
A |
-Action |
-Call for action |
Create different versions of
your ad to accommodate the listing sites specifications.
-
10 - 15 Word
description
-
20 - 25 Word
description
-
30 - 35 Word description
Examples:
(10 - 15)
Marketing Secrets - All the secrets of the top Internet marketing gurus!
Subscribe: secrets@yourlist.com
(20 - 25)
Marketing Secrets - All the secrets of the top Internet marketing gurus!
Tips & Tricks, Techniques, Ad Copy, and much more. Subscribe:
secrets@yourlist.com
(30 - 35)
Marketing Secrets - All the secrets of the top Internet marketing gurus!
Tips & Tricks, Techniques, Ad Copy, and much more. All new subscribers
will receive the powerful e-book entitled, "Secrets of the Marketing Gurus."
Subscribe@yourlist.com
Save your ads as a "text" file to easily enable you to copy & paste your
ad at each listing site.
Tip:
When copying & pasting into forms, highlight your ad, right click on
your mouse and click on copy. Place your cursor in the form, right
click on your mouse and click on paste. This tip will save you a great deal
of time.
Testing Your
Ad:
It is very important to test
your ads response rate. If new subscribers are days apart, try rewriting
your ad. It may take several re-writes and tests before you find an ad that
works. Once you've got a great ad, promote it to the fullest. In a few months,
you may want to freshen it up. Even the best ad copy can become stale after
a while.
Tricks For Testing Your Ads:
A great way to test your ad is called, "keying or key coding." When submitting
several different ads, you can use different keys depending upon your subscribing
methods.
Key Coding Your Ads:
Tracking your ads response rate will be the key to your success.
1. Make a list of your ads and number them. 1,2,3, etc.
2. You can key your ads using the subject of your email. Many times, if you
ask for a certain "subject" description, it may not be provided. To avoid
this problem you can add a simple code to your email tag.
mailto:subscribe@youradd.com?subject=ad1 This code should contain your subscribe
address and will automatically fill in the subject with your ad key when
clicked on. The "ad1" stands for ad number one. The second ad you have listed
should be coded as ad2 and so on. By coding your ads you will know exactly
where your leads are coming from.
3. Begin submitting your ad and replace your normal email address or subscribe
address with your key coded subscribe address.
Once you've tested your ads and determined which ad is pulling the most
responses, you can easily test which classified ad sites, etc., are producing
results as well using the same key coding method. This will save you a lot
of valuable time by only placing your ads at classified ad sites, etc., that
produce results.
If you're sending your potential subscribers to a web address you can use
a code similar to this one. http://www.XXX.com/subscribe?cl1
To view your results, you must view your server logs.
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